Because only the finest, freshest all natural and organic ingredients are used, Fancy Bread's prices are indeed a bit higher than a mega-mart... but one bite of handmade, wholesome treats should be enough to convince you that quality matters. I believe so, and Fancy Bread is committed to real food, with absolutely no artificial colorings, flavorings, preservatives, or additives. Wholesome treats, always. Simply delicious, always. Feel Good About Dessert!