Diamonds Forever is a family owned jewelry store. We design and manufacture magnificent engagement rings and wedding bands. Unlike many other jewelry stores in San Diego, we specialize in custom made engagement and wedding rings. We have established an impeccable reputation for providing the highest quality at the best prices. The custom pieces we create will often be less expensive than one you would choose from a catalogue or mall store’s inventory. Our goal is to provide the finest quality and best value anywhere in our relaxed and intimate store in Little Italy, San Diego.