Advice on finding Florence Jewelry Stores - Buy jewelry locally from the best Florence jewelers and jewelry stores after researching our jeweler directory. Whether your interest is in wedding rings, diamonds, gold, platinum, or other jewelry, the Florence jewelers listed below will spend the time to educate you on the nuances of fine jewelry, from figuring out the type of diamond you want for your ring (how large or shiny, which shape), to the type of metal (gold, white gold, platinum), to how much you feel comfortable spending. Be sure you ask your Florence jeweler to put what is sold (quality of stones, setting, etc), as well as its return/refund policy in writing!